To Be or Not to Be: When Should You Use the Reserved Price in Your eBay Listings

How to use the reserve price strategy

If you have been listing on eBay for awhile now, then you may think that you’ve seen it all. Though you are very much in control over what you list and how you sell, there are certain features that you may feel a bit unsure of. The way that you present your items is one thing, but it also matters what you are putting into your overall strategy. Far too many people skip over the most important details, and this can work much to their detriment.

One area that comes up a lot is the idea of reserved pricing, and there are very strong opinions out there on both sides of this debate. Some sellers feel that this is a surefire way to get people interested, to get their product to sell faster, and to overall make things go their way. Though the argument is that it can’t necessarily hurt anything, the truth is that if you don’t use reserved pricing properly then it may actually work against you. This is why having a strategy and a definitive reason for using this type of pricing matters so greatly.

It Is Debated But There May Be Some Good Reasons To Use This Pricing In The End

This is not the end all be all, and therefore there is an entirely different side to the story. Some sellers who have been established on eBay for awhile will argue that using reserved pricing is “shady” or that it doesn’t tell the whole story. They will argue that simply putting something out there that says “reserve not met yet” doesn’t tell enough and can actually frustrate buyers, but this is of course a very individual type of decision. You don’t necessarily need to have strong feelings on one side or the other, but you do need to understand how it all works.

tips to price your items

If you are going the route of using reserved pricing then you want to be sure it’s worthwhile, that it works for you, and that it presents a very positive image of your product rather than frustrate people. Being proactive but utilizing it in a straightforward and appropriate manner is key. If you want to get the most out of it then of course the key is to focus your efforts on the price structure, and this is a major component in that. Here we look at some reasons why you might use reserved pricing and how it could work to your advantage. It’s not for everybody and certainly not for every item out on eBay, but it can be a positive thing when played properly.

If You Are Honest In Your Approach and Use It Well It Can Boost Sales

Though reserved pricing should be saved for the right occasion, it may build excitement in certain circumstances. It may help to show that this is a product that is highly sought after, and therefore a certain price minimum must be met. You are inserting a bit of mystery into the process, but it can be a really effective sales strategy when utilized well. It’s not for everyone and it’s not always going to be a hit depending on the supply vs. demand scenario, but it may be a great way to test the waters for future sales.

If you’re really feeling unsure about the need for reserved pricing then consider how it may benefit you. Know that if you abuse it or use it too frequently that it may very well end up working against you, but it can be a great tool if you find the right balance. Here you can see how reserved pricing can be a great tool on eBay, and understand that the right approach can help you to win out in the end. This may require a bit of trial and error, but you will learn when this can be to your greatest advantage and then become an even better seller on the site because of it.
When you are afraid you might not generate the interest that you want

It can be a slight bit of mystery if used well, but it has to be for the right product. If you have a product that happens to be in high demand but you want to really drive traffic to your listing, this feature can be a bit of reverse psychology. It’s not always easy to figure out this balance, and so you may lose out on some sales early on.

Know the market, know the competition, and if you are afraid that the photos and the product listing alone won’t sell the product for you then by all means try the reserved pricing. It is a sort of back door to helping to unlock the potential of a product and really capitalize on giving the people what they want—always get into the mindset of your customer first and foremost!

When you are seeing that you have clearly overpriced your item and you just want to sell it and move on

It’s always best to use reserved pricing early on, but there are of course exceptions to that rule. If you find that the product is not moving but you want to get it out then set a reserve price. That way it still gets people interested but if you set it at the right level, it will go no matter what. You may even want to start low with the reserved pricing recognizing that you may not necessarily get out of it what you want at first, but that may change if you add this feature. This is a major area up for debate, but try it with a product that you aren’t as attached to and don’t mind coming down on the price for a bit.

To really show that this is a high quality item that drives traffic to the listing

It never hurts to use reserved pricing for a high quality and high demand product, and this may be the best place for it. Reserved pricing almost always tells people that there is quality associated with it, and therefore this will get people interested. If you know that you need to get a certain amount out of it without a doubt then this can be a great way to go too.
Don’t be afraid of it but also don’t overuse it, and then you can get the most out of it for the products that really and truly matter. It’s definitely a fine balance but one that you will find and therefore get the most out of eBay and find the right spot for reserved pricing overall!

I am KK an eBay and Amazon expert, teacher and internet marketer. I offer advice on e-commerce, content marketing and guest posting.