Money is in the list!
You have probably heard that several times. And if so, you heard it right.
Money is actually in the list.
This is the age of relationship marketing. Old school marketing was to get a and that was of the transaction.
No, it is just the beginning.
Once you have acquired a customer, it is time to establish a relationship with him; a lifelong relationship where you can sell him repeatedly.
This is exactly what all the big businesses do. Amazon and all other giant companies do that.
How do you get that relationship?
By collecting the customer’s email address.
But how do you do that?
In order to collect customer’s email address, you need an auto responder service. In today’s post, I will be comparing the top 3 auto responders available in the market.
Aweber is the most popular of all these three auto responder services. It is one of the largest and most popular email services. Here are some of the features that you can find while using Aweber.
Customer support is always my top priority to consider before buying any service. There is no point buying a service that lets you run around for help without any real support. With Aweber, however, it is different. They have a huge knowledge base, tons of blog articles, free live webinars and live support. In addition, you can also reach them via email and telephone.
Reaching the subscriber is the ultimate aim of using an auto responder service. There is no point if your email ends up in spam folders. Aweber helps you reach your subscriber inbox. They have advanced filter-checking tools to pass mail filtered through spam folders and reduce complaints.
Drag and Drop Editor
You do not have to type any codes to create and send professional email newsletters. All you need is simply drag and drop to create professional email messages in a matter of minutes. You also go free stock image gallery, unlimited image hosting and html options.
There are 700 ready to use templates provided to create great looking emails. There are tons of color schemes to choose from and you can test, schedule and send your email with a single click.
Integration with Other Tools
You can easily integrate your email messaging with tools to attract more subscribers. Currently, you can connect your account with the following platforms.
- Shopping Carts
This is one of the most useful tools provided by Aweber. You can track your performance by analyzing your email data through graphs and subscribers segmentation. You can also target subscribers with one click based on your email analytics.
Aweber offers the first month totally free. So, you can start your 30-day free trial without any upfront cost.
If you sign up, the first month is free and there after you pay $19 for up to 500 subscribers and send unlimited emails. You also get a 30 days money back guarantee in case you are not satisfied.
Aweber monthly fee plan is $19 per month, which includes 500 subscribers. If your subscribers are more than 500, you will pay an additional amount as follow
Up to 2500 $10
Up to 5000 $ 30
Up to 10000 $ 50
Up to 25000 $130
Remember the monthly fee of $19 is on top of this. So for instance, you have 2500 subscribers you pay $10+$19= $29.00 per month.
Mail Chimp is another big name in the auto responder market. They have almost similar features as those of Aweber. It is superfluous to repeat the same features here. Instead, I will list them as bullet points for a quick read.
- Email beamer
- Email designer
- Email templates
- Merge Tags
- Multi–user accounts
- Custom form
- Spam Filter Diagnostics
- Email Delivery
- A/B Testing
- Detailed Reports
- Email Analytics
- Social Sharing
0 to 2000 free (12000 emails per month)
Up to 500 subscribers $10
Up to 1000 subscribers $15
Up to 1500 subscribers $20
Up to 2000 subscribers $25
It is yet another great company offering email-marketing services.
Landing Page Creator
Get response offers 100+ mobile ready templates and all you have to do is just drag and drop. You can easily create sale pages, video pages and squeeze pages without the need for any programming or IT skills
Responsive Email Design
They claim that their email templates are responsive and will suit any device. There is no doubt in this claim. However, Aweber and Mail Chimp also offer the same service. All the three email service providers offer response email design that can be read with mobile devices.
Want to know which works best for you? Run the A/B test feature at Get Response and you are good to go. You can test, analyze and optimize various elements of your message for the purpose of A/B test and to arrive at stastical conclusions.
Email intelligence is a tool that tracks, gauges and analyze your email messages. You can make decision based on the data of email intelligence. It is a worthwhile too for those smart marketers who want to go a step further and analyses their data for useful marketing decisions.
1000 for $15 a month
2500 for $25 a month
5000 for $45 a month
10,000 subscribers for $65 a month
25,000 subscribers for $145 a month
50,000 subscribers for £250 a month
100,000 subscribers for $450 a month
What About Free Email Auto Responders?
There are several free auto responders or email building services. My personal advice is stay away from these services if you are seriously thinking of email list building. There are a few reasons that you should avoid free email auto responders.
These services are unreliable and you do not get guaranteed email delivery.
These services do not have reliable email deliverability tools to deal with spam filters. Your email may end up in spam boxes rather delivered into subscribers inboxes.
Because the messages do not pass the spam filters, you may get a high complaint score. This may result in your list banned. It could potentially lead to your hosting account shut down and your website taken off.
These services always have some catch behind the scene.
They may not maintain the privacy of your subscribers.
They may sell your lists to other third parties and hence your subscribers ending up being spammed.
So, it is always best to invest a small amount of your monthly budget in signing up in to paid email marketing service. They are far more reliable and you get highly professional service in return for your investment. A good thing is you don’t have to invest a huge amount upfront. Start small and as your list grows, you can always upgrade whenever required.
Which Auto Responder?
As we have seen above, all these three auto responders are great and they provide equally professional email marketing and list building services. I personally am subscribed to Aweber and have found their service to be extremely professional. They offer a 30 days completely free trial after which you can either stay or switch if you are not happy.